You Have the Talent, So Where Is the Money?

About the Book

In this guidebook for creative people, Jim Gardner shows us how to turn our personal uniqueness into our greatest asset and how to convert that asset into a thriving business. If you want to earn money with your creativity, enjoying a financially successful life will revolve around using your talents to benefit others. This is true for operating a business of any kind. People don’t pay us for the work we do: They pay us for the benefit they receive from the work we do. This guidebook is filled with nuggets of wisdom such as: • figuring out what you like to do and finding out how to get paid to do it. • establishing who you want to become, setting a direction to go in, and defining your market. • developing a personal definition of success – and knowing how to get it. • approaching your passion as a business and not just a hobby.

About the Author

Jim Gardner earned a bachelor’s degree in art from the University of Wisconsin in 1973. Having worked his way through college as an entertainer, he worked in the music business for several years before falling back on his college art training. He began working at ad agencies and print shops, painting signs on the side and airbrushing T-shirts at car shows. This evolved into custom painting cars and motorcycles and today he paints wall murals around the Phoenix metropolitan area. He is also the author of Artists Are Like Apple Trees: A Guidebook for Success in Music, Art and Theatre. He lives in Mesa, Arizona, with his wife and 2 dogs. For more information visit www.MuralsByGardner.com.