Identity Politics and Its Impact on the Spread of Digital Marketing
(A Framework to Manage Country Level Political Risk in Ethiopia)
by
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The finding of this research exhibits that there is a significant association between identity politics and public passion for digital marketing. It also suggests the fact that the probability for digital divide to occur is about 7.8% given the public passion keeps shrinking as an aftermath of identity politics.
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About the Book
Identity Politics and Its Impact on the Spread of Digital Marketing (A Framework to Manage Country Level Political Risk in Ethiopia) is a research work made for the partial fulfillment of a PhD degree in Project Management at LIGS University, which is located at 810 Richards St, Honolulu, HI 96813 USA. The research work is supervised by Professor George Alexander and approved by other two opponent professors.
About the Author
Daniel B. Solomon is a naturalized citizen of the United States of America with Ethiopian background. He is a multi-professional expert practicing in literature, software engineering, project management, and leadership. Solomon is a part-time novelist and poet writing both in English and Amharic, the official vernacular language of the Democratic Republic of Ethiopia. Some of his published books include Abeshatay, Tachyon, Blue Wave, The Sold Nation, The War of Two Brothers, and Africa Distracted. The first two are novels, text in Amharic. The third and the fourth books are also novels, written in English, while the last two are collections of poems, written in English. Identity Politics and Its Impact on the Spread of Digital Marketing (A Framework to Manage Country Level Political Risk in Ethiopia) is a research work made for the partial fulfillment of a PhD degree in Project Management at LIGS University, which is located at 810 Richards St, Honolulu, HI 96813 USA. The research work is supervised by Professor George Alexander and approved by other two opponent professors. “The Impact of Tribal Politics on Public Passion to Digital Trade in Current Ethiopia”, “The Worth of Steady Digital Team Formation Strategy: A Case Study of Bruce Tuckman’s Model in Software Industry”, “The Worth of SWOT in Digital Sales Planning”, “Practical Returns of Agile Project Management Model (APM)” and “The Inference of Transparency in Effective Team Management” are some of his published articles in scientific journals such as Advanced Journal of Social Science and Humanities, International Journal of Innovative Research in Information Securities, and Journal of Computer Science and Engineering.