The Itch
The Alchemy Of The Soul Along The Entrepreneurial Journey
by
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Entrepreneurs are not just passionate about the subject of their expertise or vocational calling. They can often obsess over their object of passion to a pathological degree. Often their loved ones are heard describing their fixation as sick, unhealthy or dangerous. It is imperative to understand this phenomenon and its contextual significance. This very obsession with the chosen object of passion is what spiritually fuels the entrepreneur, just like uranium-enriched nuclear fuel rods are used to power a giant energy reactor. It fuels the entrepreneur so that when they overspend on their own natural energy, this reserve fuel kicks in, and the pent-up nervous energy contained within the obsession itself is tapped into to carry the entrepreneur over the line during times of both difficulty and celebration.
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About the Book
The entrepreneurial journey begins with a profound and persistent “soul itch”. An itch like no other that can only be soothed and ameliorated by embarking on the epic quest of entrepreneurship. This very entrepreneurial journey, an odyssey of sorts, is often a magical, transformative and heroic series of challenging experiences that compel the entrepreneur’s soul, step-by-step, toward their much longed for horizon of destiny. A journey of pursuit, surrender and awe, peppered at times with treachery and triumph. A tale of inimitable alchemy told with poetic symbolism, mythical motif and yet at the same time, nakedly sharing itself in the gritty realism of the uncensored trench-truths of business.
About the Author
Emanuel Perdis has been on the entrepreneurial journey for over 3 decades and has forged a ferociously honest and astutely observed understanding of entrepreneurship and business. He has fueled his penetrating insights into entrepreneurship with a relentless pursuit of metaphysical truth, allegory, psychology and the brute dynamics of power.