Love, Light & Business
Business Anatomy for Holistic Healers
by
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Chapter Two
Shaping Your Business Focus
The ways you do business and the ways you offer healing are unique. Your personality, talents, training, goals, and business location combine to create an energy found nowhere else. In this chapter, you’ll learn how to identify what makes you unique, and communicate that effectively. Accurate marketing communication, aimed at the right people, is the way to begin developing a clientele. The following guidelines will help you determine what type of business setup and legal structure are best for you. You’ll design your Mission Statement, Tag Line, Unique Selling Proposition, and a streamlined Business Plan. When you have finished this chapter’s processes, you’ll feel clear about what you have to offer and how to present it. You’ll also see how your business’ systems are similar to your body’s systems.
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About the Book
Calling all massage therapists, Reiki practitioners and reflexologists!
This is the only book that brings the two topics of holistic healing and business together, using the human body as a metaphor. Love, Light, and Business is geared specifically for holistic healing practitioners who want to learn how to run a successful business. Whether you want to work on the legal (skeletal), financial (cardiovascular), or marketing (reproductive) aspects of your practice, this book offers dozens of practical strategies.
The interactive workshop format guides you step-by-step to discover
• your hidden strengths;
• what to do yourself and what to delegate;
• how to communicate your practice’s unique focus;
• the best business structure for you;
• how to attract and retain clients;
• where to locate your office and how to set it up;
• how to hire and manage employees;
• simple solutions for bookkeeping and office management.
Have you found business tough to learn? This groundbreaking book is your solution!
About the Author
Bonnie Willow, Transformative Healing Teacher, and InterFaith Minister, has been an energy healer for over 40 years. Her powerful technique, called Transformative Healing, is especially helpful with post traumatic stress disorder.
For well over a decade she has run a successful business that reflects her beliefs in holistic healing. Through The School of Peace, her workshops cover topics such as Holistic Business, Spiritual Energy Healing, Working with the Intelligence in Nature and Creating a Higher Future. Her teaching style is fun, experiential and accessible. She offers Liquid Light Healing Meditations via teleconference, and Interfaith Peace Ministry courses via Skype.
Bonnie has a degree in Visual Communications from the Maryland College of Art & Design. For seven years she owned and ran an award-winning gallery in Colorado. She has served on the Board of Directors of the School of Inner Health and the Colorado EcoSpiritual Center, where she was Associate Minister. She is a co-founder of the nonprofit educational organization Pikes Peak Permaculture, in Colorado, and is the founder and Director of School of Peace, located in Asheville, North Carolina, where she lives with her husband and dogs and cats.